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Uptown to announce itself

Proposed street signage for New Westminster
Proposed street signage for New Westminster's Uptown business district
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Uptown wants to announce itself with new street signage.

The Uptown Business Association has proposed putting up new street signs in the Uptown shopping district to demonstrate its customer-friendly identity.

The association would pay for it as part of its rebranding strategy, said a staff report to city council Monday.

The signs would be similar to the “toppers” designed in conjunction with neighbourhood residents associations and those in the Downtown and Sapperton business district, each with a distinct colour treatment and design on the street signs.

“Allowing the Uptown Business Association to demarcate this shopping area with distinct signage will enable residents and visitors to readily identify this area as one of the city’s important commercial districts,” said the report written by Blair Fryer, the city’s economic development manager.

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