News

Hyack Parade gets title sponsor

Get ready for the Key West Ford Hyack International Parade.

That's what the 41st annual parade will be officially known as in 2012 with the New Westminster car dealership agreeing to become its presenting sponsor when it rolls down Sixth Street on May 26.

As part of the agreement with the Hyack Festival Association, Key West will also be the official vehicle supplier of the Hyack Festival and other major festivals and events through the year.

"We have been supporting Hyack for years with their vehicle needs for the parades, but we felt the time was right to elevate our support," said Key West Ford general manager Adam Isfeld in a press release. "Putting our name on the parade is the right choice for our brand. Hyack has some exciting plans ahead and we want to be part of it."

Hyack executive director Douglas Smith said the association had been looking for someone to take over the naming rights for the parade because it is one of the organization's strongest event properties.

We encourage an open exchange of ideas on this story's topic, but we ask you to follow our guidelines for respecting community standards. Personal attacks, inappropriate language, and off-topic comments may be removed, and comment privileges revoked, per our Terms of Use. Please see our FAQ if you have questions or concerns about using Facebook to comment.

You might like ...

Green MLA Weaver to seek leadership
 
Victim's mom wants Robert Pickton charged
 
Fraser Health plans two-month bump in surgeries and scans
Highway 1 split a preview of Port Mann Bridge local lanes
 
School builder to cover district costs
 
Stampeders re-sign lineman Corey Mace
North Burnaby protest camps dismantled
 
Deadly dog walker sent to jail
 
New program boosts technology and agriculture in Mission

Community Events, January 2015

Add an Event