Business

Hub coming to New Westminster

Hub started with one location in Yaletown and is about to open a second on Denman Street (pictured) in Vancouver - Contributed photo
Hub started with one location in Yaletown and is about to open a second on Denman Street (pictured) in Vancouver
— image credit: Contributed photo

A successful Yaletown restaurant is opening a new location in Downtown New Westminster.

The Hub plans to open a 5,000-square-foot restaurant and lounge in the Shops at New Westminster by Dec. 1, according to co-owner Jennifer Marsh. It will be on the same level as the SkyTrain station, above Safeway.

Marsh said the New West restaurant will be twice the size of their Yaletown location, which started out as a Browns Socialhouse franchise before the Hub concept was developed in 2009. A second location on Denman Street in Vancouver’s West End is set to open this week.

“We’ve been looking at several spaces in New West. We’ve wanted to put a restaurant there for quite some time,” said Marsh.

“I really believe in that neighbourhood.”

Marsh said she has family living in New Westminster, and has noticed a different demographic is starting to live in the city, but the eating options for them are limited.

Hub’s menu concept is West Coast comfort food, said Marsh.

“When you’re talking about comfort food you’re talking about meat loaf and meat and potatoes.

“The West Coast is so diverse that comfort food can mean a rice bowl to somebody or seafood to somebody else.”

She added the restaurant has a “huge focus” on craft beer and wine from B.C., Washington and Oregon and they hire knowledgeable staff.

The Denman facility will have 24 taps, 16 with west coast wine and eight for craft beer. “That’s what sets us apart.”

Although the Yaletown location emphasizes eight television screens for sports fans, Marsh said they will adapt for a different demographic at Denman where, although they might show Canucks games they won’t be showing mixed martial arts like they would in Yaletown.

The New Westminster location, she said, will be big enough to accommodate both the dining and sports bar crowds.

It will also have a large patio looking out toward the Fraser River.

“We believe it’s going to be the best patio in New Westminster when you see the view,” said Marsh.

She said construction is expected to commence in August.

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